Advertising vs. Media

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Difference between Advertising and Media

Advertising refers to the means of communication by which the advertiser tries to persuade their intended audience to take a certain action.

In most cases, this action would be to take up a service or to purchase a product.
The motive behind advertising is to generate as many sales as possible for the service or product, by increasing its uptake by the target audience.

Advertising is how companies promote their products and services.

Media is the vehicle for which advertising is made accessible to the company’s market.

The vehicle or medium through which advertising is made is referred to as media.

Media can refer to the way an advert is packaged for its audience and how it gets to them. More specifically, media refers to the various mediums through which information is relayed to the mass public.

Traditional media types include TV, radio, newspapers, magazines and now, the internet.

The internet craze gave birth to online advertising, which includes contextual ads placed on search engine result pages and banners, among others.

The target audience in advertising refers to the people at which the advert is specifically aimed. The advertisers will need to know what their exact preferences are regarding a certain product or service.

Media includes radio, TV, magazines, and websites, while advertising may include some of the content carried in the media types.

Almost always in advertising, some action is required from the target audience, but with media, not every communication requires a response.