Video Statistics

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Video is taking over social media.

 

83 percent of marketers said they’d like to create more video content if they didn’t have restraints such as time and resources. We also found that 30 percent of marketers are looking to spend more time focused on Facebook video in 2017.

Did you know, for example, that Facebook video receives, on average, 135 percent more organic reach than a Facebook photo?

Video Marketing statistics for 2017

1. Trends

  • Online videos will account for more than 80% of all consumer internet traffic by 2020 (CISCO, 2016).
  • Over 8 billion videos or 100 million hours of videos are watched on Facebook every day (TechCrunch, 2016; TechCrunch, 2016)
  • More than 500 million hours of videos are watched on YouTube every day (Business Insider, 2016).

 

2. Marketers’ usage

1) 60% of marketers used videos in their social media marketing in 2016 (Social Media Examiner, 2016).

2) 14% of marketers used live videos in their social media marketing in 2016 (Social Media Examiner, 2016).

3)73% of marketers plan on increasing their use of videos (Social Media Examiner, 2016).

3. Video watching behavior

1) Videos up to 2 minutes long get the most engagement (Wistia, 2016).

4. Engagement

1) Facebook is rated as the most impactful social channel for video — 8.4X higher than any other social channel (Animoto, 2016).

2) A Facebook video receives, on average, 135% more organic reach than a Facebook photo (Socialbakers, 2015)