Why Video Should Take a Leading Role in Your Content Marketing Plan

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Video marketing is one of the newest additions to your promotion toolbox. You might still have your doubts.

You might still have your doubts. Is it really worth to consider using videos for promoting your business? Do you have enough resources to study and apply video content in your marketing?

The answer is simple: Yes, it’s worth it. Not only because everyone’s doing it but because video is one of the most profitable digital marketing tools out there.

Here are 5 reasons why you should use video marketing right now.

1-Videos can make you some serious money.
Adding a product video on your landing page can increase conversions by 80%.

2- Video Encourages Social Shares

Social networks also encourage video content with their new features. Facebook has launched Live Video.  YouTube is the second most popular social network in the world.

3- Video Shows Great ROI

To get you even more excited, 76% of businesses say that video provides a good return on investment.

4- Improved SEO

Utilizing video in your content marketing efforts will no doubt improve your SEO. In fact, according to Comscore, adding a video to your website can increase the chance of a front page Google result by 53 times.

5-Higher Engagement

Visual content is the key to great engagement. Video is no exception. Audiences are about 10 times more likely to engage, embed, share, and comment on video content than blogs or related social posts.


Creative video advertising can be spread on the Internet in a matter of days, getting millions of views. And this is the whole point of video marketing: the only creative survive.